Email MARKETING.

THE CHANNEL THAT ACTUALLY PAYS OFF.*

Here's why email still outperforms most other marketing channels:

• ○ Low cost. You don't pay per click the way you do with Google Ads, or per impression the way you do with display advertising. The list is yours — you decide when you talk to your audience and how often.


• ○ Higher conversion rates. You're writing to people who already know you. Convincing them to buy is far easier than convincing a stranger who landed on your site from a search result or an ad.


• ○ Everything is measurable. After every send you can see how many people received the email, how many opened it and who clicked which link.


• ○ Personal by default. Emails can carry the recipient's name, content tailored to their region, or anything else you know about them.
• ○ Segmentation. Not everyone on your list wants the same thing. You can send different offers, products and messages to different groups, matched to where each of them sits in the buying process.
• ○ The reader chooses the moment. A newsletter waits in the inbox until your customer has time for it. That's a very different kind of attention from an ad interrupting someone mid-scroll.

Worth keeping in mind:
91% of consumers check their email every day, and 73% say email is how they prefer to hear from brands. Done properly, email marketing can be one of the most profitable channels you have, with the highest conversion rate of the lot. The key word is properly: it means writing to people who chose to subscribe, not sending unsolicited messages to strangers who never asked to hear from you.

* Available only to clients whose websites we built.