Online Marketing

GETTING LISTED ON GOOGLE MAPS.*

More and more searches now come with a location attached. That makes a Google Maps listing one of the strongest local search tools you have. A well-optimised listing puts you in front of people searching nearby — and that means visitors walking through your door.

What a Google Maps listing does for you:

• ○ Visibility - map listings take up a large, prominent block on the first page of results. They're hard to miss.


• ○ Customer reviews - people lean on reviews and recommendations before they decide who to call. Map listings put those reviews right next to your name, so trust is built before anyone visits your website.


• ○ Mobile searches - when someone searches from a phone, map results often sit above everything else on the page.

* Available only to clients whose websites we built.

THE CHANNEL THAT ACTUALLY PAYS OFF.*

Here's why email still outperforms most other marketing channels:

• ○ Low cost. You don't pay per click the way you do with Google Ads, or per impression the way you do with display advertising. The list is yours — you decide when you talk to your audience and how often.


• ○ Higher conversion rates. You're writing to people who already know you. Convincing them to buy is far easier than convincing a stranger who landed on your site from a search result or an ad.


• ○ Everything is measurable. After every send you can see how many people received the email, how many opened it and who clicked which link.


• ○ Personal by default. Emails can carry the recipient's name, content tailored to their region, or anything else you know about them.
• ○ Segmentation. Not everyone on your list wants the same thing. You can send different offers, products and messages to different groups, matched to where each of them sits in the buying process.
• ○ The reader chooses the moment. A newsletter waits in the inbox until your customer has time for it. That's a very different kind of attention from an ad interrupting someone mid-scroll.

Worth keeping in mind:
91% of consumers check their email every day, and 73% say email is how they prefer to hear from brands. Done properly, email marketing can be one of the most profitable channels you have, with the highest conversion rate of the lot. The key word is properly: it means writing to people who chose to subscribe, not sending unsolicited messages to strangers who never asked to hear from you.

* Available only to clients whose websites we built.

CLIMBING THE SEARCH RESULTS.*

SEO stands for search engine optimisation — the work that helps a website climb the search results. In practice it comes down to choosing the right keywords and writing content that deserves to rank for them.
Search optimisation should come first in any marketing plan, because it's the least expensive way to bring in sales that keep arriving after the budget stops.
Organic SEO. Every page needs its core tags in place: title, description, headings. Search engines also read the links between your pages, and Google uses them when it decides what to index.
Pay per click. Visibility on Google can also be bought. Paying per click puts you at the top of the page while the organic work builds up underneath.

How we can help
We audit the site, spend time understanding how your business actually makes money, then research the keywords and put them to work across the pages. The result is better positions in search, more visitors, and more of those visitors turning into customers. Want the details? Ask us for a quote.

* Available only to clients whose websites we built.

THE NEW WAY TO TALK TO PEOPLE SOCIAL MEDIA MARKETING.*

Social media is where the conversation happens now, and it deserves your attention. The business case is straightforward: more brand awareness and a community around it, for a modest budget and with results you can actually measure.

People spend hours a day on these platforms — posting, sharing whatever catches their eye, checking what friends are up to, and following the pages they care about. That attention is already there; the question is whether your brand shows up in it.

Social media marketing is about taking part in that conversation rather than shouting over it. The point is to build trust with the customers you have and the ones you'd like to have. Other people's opinions — including the critical ones — sharpen how you present yourself. In short: conversation, connection, community, customers, creativity, collaboration and content.

Social media optimisation is a chance to reach your audience, get them involved and move them to act. We usually start with Facebook, Instagram, YouTube and X, because that's where most of the audience is and where it keeps growing.

* Available only to clients whose websites we built.